Case Studies
Overview
A prestigious military branch, with recruitment offices spread across the nation.
The Challenge
The client's digital presence, particularly on Google Business Profiles, was fragmented and inconsistent. Thousands of profiles were independently set up by individual recruiters, leading to:
Limited centralized access to the majority of profiles.
Inaccurate or entirely missing contact information.
Unmonitored and unchecked reviews.
A general inability to make timely and necessary updates.
Approach
Discovery and Assessment: We embarked on a mission to locate every single Google Business Profile related to the client. Once identified, we meticulously evaluated the accuracy and completeness of the data on each listing.
Regaining Control: Through a collaborative effort with Google, we secured access to all identified profiles, ensuring the client had centralized control.
Instituting Best Practices: Recognizing the need for sustainable management, we facilitated the client in establishing robust processes. This ensured the correct creation, regular updating, and consistent management of all Google Business Profiles moving forward.
Outcome
With all profiles unified under a single umbrella, the client experienced enhanced brand consistency, improved communication with prospective recruits, and a significant boost in overall digital credibility and reliability.
