Case Studies
Overview
A dynamic e-commerce enterprise navigating an industry landscape where Google and social media paid advertising remain off-limits.
The Challenge
For the first time since its inception, 2021 marked a downturn for the company, as organic revenue took a surprising dip.
Approach
Holistic SEO Education: We enlightened the team about the multifaceted potential of SEO. The company's previous strategy was singularly focused on immediate purchase-driven keywords. We pivoted towards a comprehensive approach, emphasizing customer education about their products, fostering trust, and distinguishing them from competitors.
Usability Overhaul: Addressing the convoluted information architecture, we revamped the site navigation, ensuring popular products were easily accessible and the overall user experience was streamlined.
Affirming SEO's Value: Through Amanda's dedicated coaching, the company realized the significant ROI that an effective SEO strategy could offer. This newfound appreciation for SEO wasn't merely theoretical—it translated into actionable strategies that delivered tangible results.
Outcome
Not only did the company reverse the declining trend, but they witnessed an astounding $1M surge in organic revenue. This success story led to the expansion of their marketing team and a renewed vigor in their SEO endeavors.
