Case Studies
Overview
An innovative fintech start-up, forging a groundbreaking partnership with MasterCard, with the vision to introduce a collateral-based credit card solution.
The Challenge
Starting from scratch in the highly competitive fintech landscape, the client had neither established authority in the market nor substantial content to back their novel service offering. Collaborating closely with their in-house content and development consultants, our task was to carve out a unique local content strategy that would resonate with their key target markets.
Approach
Vision Beyond Launch: Rather than limiting our scope to the immediate needs of the launch phase, we envisaged a roadmap for sustainable, long-term growth of the website. This forward-thinking approach was designed to keep them ahead of the curve in the rapidly evolving fintech space.
Dominating the Local Landscape: By crafting programmatic pages tailored to local nuances, our strategy was to cement the client's position as a topical authority in the local market.
Holistic Outreach: We laid out a comprehensive link outreach strategy that spanned from grassroots local channels to expansive national networks and specialized industry platforms.
Competitive Intelligence: Recognizing the diverse competition – from local businesses to online giants – we identified key competitors at every level. Our bespoke strategies were aimed at not just matching, but surpassing each type of competitor.
Outcome
Armed with a multi-faceted SEO strategy and a clear roadmap, the client was positioned to not only make a mark at launch but to continually grow and adapt in the dynamic fintech environment.
